It's time to change the face of advertising. In a world with so much diversity how can we responsibly continue to include only 7% of the population in our advertisements? Go into any store and you’ll find many beautiful people of all different body types, ethnicities, and ages. Yet they are nowhere to be found in the advertisements.
What kind of message is sent when the customer is excluded? Let's reevaluate and start sending a more realistic and inclusive message. Because everyone deserves to be celebrated. Through #ADME we can start to take the steps necessary to bridge the gap between the ad world and the real world.
To join the #ADME campaign, post a picture of yourself with #adme and @tag the stores where you bought the clothes. Support the #ADME Campaign until the fashion industry takes notice. Let’s make them realize it’s time to add real people to their advertisements.